Apple admits that golden iPhone was created to please Chinese
In an interview with Bloomberg, CEO Tim Cook said color was added to the portfolio because it is popular in China.
I was sure that Apple had created his golden iPhone for me, but it turns out that the company is really thinking about his Chinese consumers when changing the design of their products.
But Apple is going beyond the gold to appeal their Chinese customers. The company is also investing in the country’s education. Cook told Bloomberg that Apple is supporting more than 180 test programs to teach children Chinese smartphone technology.
Why does it matter?
China is currently the largest market of Apple in the world, behind the US. The company saw a 70% increase year over year only in its revenue from the iPhone.
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